[Daniel Johnson]

When your audience changes, your brand should evolve too

[William Thompson]

Exactly. I rebranded when my old logo no longer matched my values

[Kimberly Campbell]

Also, if sales drop or engagement declines, it might be time

[Larry Perez]

I think it’s when people start forgetting what your brand stands for

[Dorothy Hill]

Rebranding isn’t just visual — it’s about messaging too