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How to Choose the Right Social Platform for Your Brand
With so many platforms out there, how do you pick the right one for your business?
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Go where your audience is, not where the hype is
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Yes. I run a B2B brand, so LinkedIn gives me better ROI than Instagram
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For e-commerce, Instagram and TikTok work best
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I test every platform for 60 days, then double down on what works.
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Content type matters — visuals, writing, or video? Choose accordingly
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Right, YouTube is great for long-term visibility
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I focus on community-building platforms like Facebook Groups
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Also, consistency matters more than platform choice
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Repurpose content to fit different platforms
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Be strategic — better to master one than be mediocre on five
