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How to Build a Strong Online Presence Without Spending Much
We all know how important an online presence is for modern businesses, but not everyone has the budget for big ads. What are your best low-cost ways to build a strong digital presence?
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15 Replies
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I think consistency is everything. Even if you post once a day on one platform, people start remembering your name
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Exactly! I’ve grown my consulting page just by sharing small tips on LinkedIn every morning. Free and effective
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For me, SEO + Google My Business was the key. It’s slow but super powerful in the long run
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I agree. Organic growth feels slower but builds credibility. Paid ads bring fast numbers but not always loyal followers
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Do you guys use Pinterest? I got massive traffic from just posting infographics
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That’s smart. I focus on short-form content — TikTok and Reels bring free attention
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Honestly, collaborations helped me more than anything. Find another small business and cross-promote
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Content repurposing works wonders too — turn blog posts into short videos or carousel posts
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Yes, and storytelling helps a lot. When people relate to your journey, they trust you more
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I totally agree. My customers love seeing the human side of my business
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It’s also about showing up where your target audience is. Don’t try to be everywhere
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Exactly! Better to dominate one platform than post randomly on five
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Another tip — join niche Facebook or Reddit groups. Offer real advice, and people start following your work naturally
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That’s how I landed my first 10 clients. People trust helpful experts, not ads
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So true. The new marketing strategy is ‘serve before selling.’
